Archive for 'Web Analytics Wednesday'

ACCELERATE 2013 is better than ever!

Now that Summer is here I personally am getting increasingly excited about Web Analytics Demystified’s upcoming ACCELERATE event in Columbus, Ohio September 26th. This year we will be at Columbus’s Center for Science and Industry (COSI) and have what I believe is our “best ever” lineup of speakers including Matt Jauchis, Chief Marketing Officer at Nationwide Insurance, and representatives from Google, Nestle Purina, Home Depot, Best Buy, Experian, FedEx, and many, many more.

» You can see our current lineup at the ACCELERATE site.

One small change this year is that we are charging a nominal fee for ACCELERATE ($99 USD). We decided to do this for one simple reason — our analysis of past events revealed that attendees who paid even a small fee were far more likely to attend the event! We set the fee low so that nobody would be excluded, and if you’d like to attend and really cannot pay please let me know and we will work something out.

As with years past we have limited seating at ACCELERATE so I would encourage you to visit EventBrite and sign up today!

» Sign up to attend ACCELERATE 2013!

What’s more, we have added two days of special “Advanced Analytics Education” on September 24th and 25th — classes taught by the Web Analytics Demystified staff. These half- and full-day sessions are provided at our best possible rate and promise to be intimate opportunities to learn from and get to know the Web Analytics Demystified team. Course descriptions are provided below and you can learn more and sign up for classes via our ACCELERATE Advanced Analytics Education page.

If you have questions about the conference please let us know via email or comments below. We look forward to seeing you in Columbus!

Advanced Analytics Education Class Descriptions for ACCELERATE 2013

If you have any questions about our classes or would like to register via phone please contact Web Analytics Demystified directly. We do offer discounts for multiple registrations.

Adam Greco’s “Adobe SiteCatalyst Top Gun”
Full-day class offered on September 24th and 25th

Adobe SiteCatalyst, while being an extremely powerful web analytics tool, can be challenging to master. It is not uncommon for organizations using SiteCatalyst to only take advantage of 30%-40% of its functionality. If you would like your organization to get the most out its investment in Adobe SiteCatalyst, this “Top Gun” training class is for you. Unlike other training classes that cover the basics about how to configure Adobe SiteCatalyst, this one-day advanced class digs deeper into features you already know and also covers many features that you may not have used.

Michele Kiss and Tim Wilson “Building Analytics Teams”
Half-day class offered September 24th

During this half-day session, Web Analytics Demystified Partner Michele Kiss will share best practices for developing a world-class analytics practice, including recruiting, training and structuring a team, communication and presentation methods and hands-on tips and tricks. If you are challenged with developing, hiring, and managing web analytics teams of any size, this class if for you!

Key topics will include:

  • Team structure and career path for digital analytics teams
  • Optimizing digital analytics recruiting
  • Strategies for training, up-skilling and analyst development
  • Communication and presentation best practices
  • Digital analytics in practice: tips and tricks

Brian Hawkins “Testing Demystified”
Half-day class offered September 24th

Brian Hawkins will cover the full range of requirements for testing, optimization, and personalization in the Enterprise.  Everything from the basics (implementation), approaches to test design, profiling, segmentation, and targeting will be covered.  Integrations with third party tool sets will also be covered.

Participants in this course will receive optimization best practices that they can apply to organization no matter what testing platform is being used.  Participants will walk away with a list of action items that will allow them to make a big impact on their optimization efforts.

Kevin Willeitner “Adobe Discover Secrets”
Half-day class offered September 24th and September 25th

Kevin Willeitner has worked with Discover for 6 years, acted as the Discover Subject Matter Expert at Adobe, and has presented on Discover at conferences. During this training students will gain hands-on experience with Discover and will learn how your company can super-charge their analysis capabilities beyond SiteCatalyst. This session will give you a practical understanding of how Discover works and you will learn the tricks necessary to get the most out of the tool.

During this session we will cover the following topics and more:

  • Basic and advanced segmentation scenarios
  • Proficiency with table builder for scalable analysis
  • Advanced segmented metrics
  • Discover-specific reports and metrics
  • Report types and what goes beyond SiteCatalyst
  • Managing analysis assets
  • Comparison methodology
  • Scenario-based exercises

Kevin Willeitner “Adobe ReportBuilder Secrets”
Half-day class offered September 24th and September 25th

Kevin Willeitner has long been recognized as a Report Builder expert and wrote the Report Builder chapter of Adam Greco’s book The Adobe SiteCatalyst Handbook. This ReportBuilder training will provide attendees an intimate knowledge of ReportBuilder’s functionality as well as the Excel skills needed to take full advantage of Report Builder’s most advanced features.

During this training students will gain a working experience in how to:

  • Fully utilize all of Report Builder’s features
  • Create scalable reports
  • Learn the tips to creating reports more quickly
  • Apply Excel techniques to make more dynamic and impressive dashboards
  • Learn approaches for creating analytics tools (not just reports)
  • Leverage publishing lists for sophisticated report distribution

Josh West and Michele Kiss “Advanced Google Analytics”
Half-day class offered September 25th

The team at Web Analytics Demystified is helping some of the best-known companies on the Internet get the most out of Google Analytics and we will be sharing our tips-and-tricks at ACCELERATE 2013. Josh West and Michele Kiss will be leading this half-day class covering:

  • Basic and advanced implementation tips
  • The use of cookies in Google and Universal Analytics
  • Event tracking
  • Debugging and the use of modern debuggers
  • Custom Google Analytics features
  • Google Analytics and Google Tag Manager together

John Lovett “Advanced Social Analytics”
Half-day class offered September 25th

During this half-day session, Web Analytics Demystified Senior Partner John Lovett will share his tested secrets for developing a social media measurement program that aligns corporate goals with social analytics measures of success. If your organization is participating in social media today, this is a must-attend workshop for quantifying the success of your social initiatives. All workshop attendees will receive a copy of John’s book Social Media Metrics Secrets.

Key topics will include:

  • Strategic alignment of corporate objectives and social success
  • Social media metrics that matter to your business
  • Recommendations for social media data collection and analysis
  • Business user training on the value of measuring social
  • Developing a scalable social analytics framework

Published on July 7, 2013 under ACCELERATE, Web Analytics Demystified Partners, Web Analytics Wednesday

2012 WAA Award of Excellence

On Tuesday at the Emetrics Summit the Web Analytics Association membership awarded Web Analytics Demystified a 2012 Award for Excellence and dubbed us the “Most Influential Agency” in the digital measurement sector. We are incredibly honored by the award but there are a few folks I forgot to thank at the event that Adam, Brian, John, and I wanted to recognize:

  • Our wives and families, without whom we would not be able to do the work we do
  • Our clients, whose continued support keeps us participating in some amazing analytics around the world
  • Our partners, including Keystone Solutions, IQ Workforce, and eClerx, whose own leadership makes our work better
  • Our sponsors for Web Analytics Wednesday, Analysis Exchange, and ACCELERATE allow us to expand our footprint
  • Our friends throughout the digital measurement, analysis, and optimization community around the world, especially April Wilson who wrote a really nice nomination letter for us

While Web Analytics Demystified can be a facilitator and catalyst for great events, experiences, and engagements, we are only successful because we get such incredible help and support from the community. From each of us to all of you, thank you!

Published on March 8, 2012 under ACCELERATE, Analysis Exchange, General Web Analytics, Web Analytics Association, Web Analytics People, Web Analytics Wednesday

Big News from Web Analytics Wednesday!

Just a quick note of thanks to OpinionLab, ObservePoint, and Splunk who have joined I.Q. Workforce as official sponsors of our global Web Analytics Wednesday series for 2012. Thanks to these very generous organizations, my partners and I are going to be able to continue to help Web Analytics Wednesday evolve and continue to be the gathering point for digital measurement practitioners and analysts around the globe.

What these added sponsors mean to all of you is bigger budgets for Web Analytics Wednesday which we hope will lead to bigger and better gatherings. Whereas we typically limited reimbursement from the Global Fund in the past to around $100 USD, we are now able to provide larger sums based on need and demonstrated commitment to the event.

More. Free. Money.

If you have any questions about hosting a Web Analytics Wednesday or how these funds can be used please email me directly. Otherwise I hope you will join me in thanking all four of these companies for their generous support of the entire digital measurement community.  You can tweet them at @corryprohens, @observepoint, @opinionlab, and @splunk or let them know you appreciate their efforts in the comments below.

Published on January 17, 2012 under Vendors, Web Analytics Wednesday

My New Year’s Resolutions, Demystified

Happy New Year everyone! I hope you had a relaxing and joyous Holiday season and are as excited as I am about what the coming year has in store. While I’m not much for making predictions I am a big fan of making resolutions, both personal and professional. Here are five high-level resolutions that Adam, John, and I have made for 2012:

We resolve to continue to provide great value to our clients.

A consulting business like ours is only as good as the value we provide on an ongoing basis. To that end, all of us are committed to working closely with all of our clients to ensure we deliver business insights and recommendations designed to make our key stakeholders look like heroes within their organizations. While we are intensely proud of the work our client Best Buy has done to become more analytically-minded, we want all of our clients to appreciate the same type of high-visibility wins.

We resolve to have Demystified to evolve with our industry.

You don’t need to be an analyst to see that the “web analytics” industry is changing. Increasingly the work our clients do is less about the “web” and more about the entire digital world, and the people, process, and technology required to analyze and optimize the digital world are different than those we have used in the past. We started thinking about this transformation back in 2009, but at Web Analytics Demystified we are committed to adding resources and knowledge to be the best guides possible as our clients begin to leverage digital business intelligence and data sciences.

We resolve to continue to provide great support to the measurement community.

Web Analytics Demystified is fortunate to be more than just a consultancy, we are part of the foundation of the entire digital measurement community around the world. Through our Web Analytics Wednesday event series, our Analysis Exchange educational efforts, our support for the Web Analytics Association, and now our ACCELERATE conference series we are able to connect with analysts around the world. In 2012 we resolve to do more for the community — watch our web site for news in the coming weeks about all of these efforts.

We resolve to provide more web analytics education in 2012 than ever before.

Our educational effort, Analysis Exchange, has succeeded beyond expectation since it’s inception in 2010, thanks largely to the efforts of Executive Director Wendy Greco. With nearly 1,700 members and nearly 200 completed projects, the Exchange has become the de facto source for hands-on web analytics education. But we believe we have found a way to do even more with the Exchange in 2012, creating more projects and opportunities for any individual motivated to break into this industry.

We resolve to make ACCELERATE the best small digital measurement conference in the world.

In 2011 we tried something new with the ACCELERATE conference. While mistakes were made, and an awful lot of nice people weren’t able to join us due to demand, we believe we are converging on an innovative conference format that will continue to be 100% free to attend. But we promise to not just stop when we find something that works — we are resolved to push ACCELERATE to be the most engaging, most fun, and most valuable small event in the industry.

How about you? What are you resolved to do in 2012?

Published on January 9, 2012 under ACCELERATE, Analysis Exchange, General Web Analytics, Random Thoughts, Web Analytics Association, Web Analytics Wednesday

The Evolution of Web Analytics Wednesday

I’ve been thinking a lot about some of the community events that my partners and I have had the opportunity to create over the years lately. While a lot of the focus recently has been on ACCELERATE — the web analytics industry’s first free conference series — our efforts more will turn back to Analysis Exchange and Web Analytics Wednesday as we roll into 2012.

I wanted to discuss the latter event.

Since co-founding the event with June Dershewitz in 2005, Web Analytics Wednesday has impacted web analytics practitioners, consultants, and vendors around the globe. Since January 1, 2009, over nearly 12,800 individuals around the globe have attended 524 different events … all free, almost all sponsored, and all designed to create local community value for web analytics professionals.

The best thing about Web Analytics Wednesday, at least in my opinion, is that nobody owns the event series! I get calls all the time from vendors asking about having an event in a city or on a date, and I have to admit I cannot really help them because we are only the brand steward for Web Analytics Wednesday, not the owners, and Web Analytics Wednesday ONLY HAPPENS because of the generosity and commitment of the broader web analytics community.

I think this is amazing.

Dozens of sponsors, hundreds of hosts, and thousands of participants, all coming together to make something happen. The list of hosts is too long to write out, but 99% of them are generous, selfless, and incredibly hard-working individuals who spent their free time organizing these events without any thought of compensation or recognition. When they could be with their families, they are working on behalf of the community. When they could be relaxing, they are organizing.

I think this is humbling.

Web Analytics Wednesday has become a nearly frictionless system, one that anyone, anywhere can help to make happen, and one that has helped people find jobs, find employees, find connections, and find new friends.

I think this is freaking awesome.

Sure, we have guidelines … we ask that hosts use our system for registration, we ask that events not charge money, and we ask that sponsors be treated fairly and appropriately at events, and we ask that when Global Funds are used that hosts take pictures for our Flickr Photo Group so that everyone can share in the fun. We expect Web Analytics Wednesday hosts to be cool, to be honest, and to do what they do for “the community.”

So few people have trouble with this model, the exceptions just become noise in the background.

What’s more, we have big plans for Web Analytics Wednesday in the coming year! Where markets have started to languish, Adam, John, and I have started stepping in and offering willing hosts help to reinvigorate their events. Where smaller events have started to grow, the Global Fund has been providing more and more money for reimbursement, and where we see synergies between our other efforts and those of associations and brands we respect and trust, we have been working to organize larger and more diverse events.

And we are just getting started.

If you’re new to Web Analytics Wednesday, here are the five most important things you should know about getting an event started in your town or community:

  1. Web Analytics Wednesday is FREE and OPEN. By design, Web Analytics Wednesday events are open to all practitioners of web analytics and related disciplines and, thanks to the generous support of IQ Workforce and dozens of other companies, always free!
  2. Web Analytics Wednesday belongs to everyone. We do not own Web Analytics Wednesday events, we are only shepherds of the brand, working to ensure consistency across a diverse global analytics community. Anyone willing to follow our very simple guidelines can establish a WAW chapter in their town.
  3. Web Analytics Wednesday is what you make it. Because everyone owns Web Analytics Wednesday, the event is whatever the local community wants it to be. In some cities, WAW happens over lunch. In others, in nightclubs. Sometimes there are presentations, sometimes not.
  4. Web Analytics Wednesday is a state of mind. These events are about local practitioners gathering together, not about a day of the week. Any day can be “Web Analytics Wednesday” … if you’re willing to put in the effort.
  5. Web Analytics Wednesday is a profitless system. Again by design, and with specific intent, nobody makes money off of Web Analytics Wednesday. Regardless of who buys the drinks, nobody — including Web Analytics Demystified — makes a single, solitary penny off of these events.

This last point is important — if only because some people simply don’t seem to understand.

Every year generous sponsors like IQ Workforce, Coremetrics/IBM, SiteSpect, and dozens more agree to help pay for Web Analytics Wednesday events around the world. And every year my firm (Web Analytics Demystified) contributes hundreds of hours to ensure that these events go off smoothly. Tens of thousands of dollars are spent to entertain web analysts in great cities like Boston, Chicago, San Francisco, Hong Kong, Sydney, London, and hundreds more. But nobody working on these events — from the mightiest sponsor to the most humble host — gets any compensation in return.

Why do we do this? Why give our money and time to something that won’t make us money? Why did we bother to help create an event series that wouldn’t line out pockets and pay our hourly consulting rate? Simple …

Because we truly care about the web analytics community.

We created Web Analytics Wednesday with June Dershewitz because there was a need back in 2005. We created Web Analytics Wednesday because our community was growing in a strangely fragmented way. We created Web Analytics Wednesday because we could.

I sincerely hope that all of you who have sponsored, hosted, and participated in a Web Analytics Wednesday over the last seven years will continue to do so for years to come. At Web Analytics Demystified, our commitment is to what is right and just when it comes to this event series and, more importantly, to continue to help evolve and improve Web Analytics Wednesday to ensure that analysts everywhere are able to enjoy and appreciate the same community spirit that we enjoy every time we attend one of these events.

I welcome your comments.

Published on December 10, 2011 under Web Analytics Wednesday


Recent Blog Posts

How Google and Adobe Identify Your Web Visitors
Josh West, Partner

A few weeks ago I wrote about cookies and how they are used in web analytics. I also wrote about the browser feature called local storage, and why it’s unlikely to replace cookies as the primary way for identifying visitors among analytics tools. Those 2 concepts really set the stage for something that is likely to be far more interesting to the average analyst: how tools like Google Analytics and Adobe Analytics uniquely identify website visitors.

Continue reading this article ... ... more from Josh West

Demystified's Data Governance Principles
John Lovett, Senior Partner

In digital analytics, "Governance" is a term that is used casually to mean many different things. In our experience at Web Analytics Demystified, every organization inherently recognizes that governance is an important component of their data strategy, yet every company has a different interpretation of what it means to govern their data. In an effort to dispel the misconceptions surrounding what it means to truly steward digital data, Web Analytics Demystified has developed seven data governance principles that all organizations collecting and using digital data should adhere to.

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Three Foundational Tips to Successfully Recruit in Analytics
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Hiring in the competitive analytics industry is no easy feat. In most organizations, it can be hard enough to get headcount – let alone actually find the right person! These three foundational tips are drawn from successful hiring processes in a variety of verticals and organizations.

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Slack Demystified
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Those of you who follow my blog have come to know that when I learn a product (like Adobe SiteCatalyst), I really get to know it and evangelize it. Back in the 90′s I learned the Lotus Notes enterprise collaboration software and soon became one of the most proficient Lotus Notes developers in the world, building most of Arthur Andersen’s global internal Lotus Notes apps. In the 2000′s, I came across Omniture SiteCatalyst, and after a while had published hundreds of blog posts on Omniture’s (Adobe’s) website and my own and eventually a book! One of my favorite pastimes is finding creative ways to apply a technology to solve everyday problems or to make life easier.

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Profile Website Visitors via Campaign Codes and More
Adam Greco, Senior Partner

One of the things customers ask me about is the ability to profile website visitors. Unfortunately, most visitors to websites are anonymous, so you don't know if they are young, old, rich, poor, etc. If you are lucky enough to have authentication or a login on your website, you may have some of this information, but for most of my clients the "known" percentage is relatively low. In this post, I'll share some things you can do to increase your visitor profiling by using advertising campaigns and other tools.

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A Primer on Cookies in Web Analytics
Josh West, Partner

Some of you may have noticed that I don't blog as much as some of my colleagues (not to mention any names, but this one, this one, or this one). The main reason is that I'm a total nerd (just ask my wife), but in a way that is different from most analytics professionals. I don't spend all day in the data - I spend all data writing code. And it's often hard to translate code into entertaining blog posts, especially for the folks that tend to spend a lot of time reading what my partners have to say.

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Excel Dropdowns Done Right
Tim Wilson, Partner

Do you used in-cell dropdowns in your spreadsheets? I used them all the time. It's both an ease-of-use and a data quality maneuver: clicking a dropdown is faster than typing a value, and it's really hard to mis-type a value when you're not actually typing!

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The Downfall of Tesco and the Omniscience of Analytics
Michele Kiss, Partner

Yesterday, an article in the Harvard Business Review provided food for thought for the analytics industry. In Tesco's Downfall Is a Warning to Data-Driven Retailers, author Michael Schrage ponders how a darling of the "analytics as a competitive advantage" stories, British retailer Tesco, failed so spectacularly - despite a wealth of data and customer insight.

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Creating Conversion Funnels via Segmentation
Adam Greco, Senior Partner

Regardless of what type of website you manage, it is bound to have some sort of conversion funnel. If you are an online retailer, your funnel may consist of people looking at products, selecting products, and then buying products. If you are a B2B company, your funnel may be higher-level like acquisition, research, trial and then form completion.

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10 Tips for Building a Dashboard in Excel
Tim Wilson, Partner

This post has an unintentionally link bait-y post title, I realize. But, I did a quick thought experiment a few weeks ago after walking a client through the structure of a dashboard I'd built for them to see if I could come up with ten discrete tips that I'd put to use when I built it. Turns out…I can!

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Exploring Optimal Post Timing ... Redux
Tim Wilson, Partner

Back in 2012, I developed an Excel worksheet that would take post-level data exported from Facebook Insights and do a little pivot tabling on it to generate some simple heat maps that would provide a visual way to explore when, for a given page, the optimal times of day and days of the week are for posting.

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What I Love: Adobe and Google Analytics*
Tim Wilson, Partner

While in Atlanta last week for ACCELERATE, I got into the age-old discussion of "Adobe Analytics vs. Google Analytics." I'm up to my elbows in both of them, and they're both gunning for each other, so this list is a lot shorter than it would have been a couple of years ago.

Continue reading this article ... ... more from Tim Wilson

Top 5 Metrics You're Measuring Incorrectly ... or Not
Eric T. Peterson, Senior Partner

Last night as I was casually perusing the days digital analytics news - yes, yes I really do that - I came across a headline and article that got my attention. While the article's title ("Top 5 Metrics You're Measuring Incorrectly") is the sort I am used to seeing in our Buzzfeed-ified world of pithy "made you click" headlines, it was the article's author that got my attention.

Continue reading this article ... ... more from Eric T. Peterson

Bulletproof Business Requirements
John Lovett, Senior Partner

As a digital analytics professional, you've probably been tasked with collecting business requirements for measuring a new website/app/feature/etc. This seems like a task that's easy enough, but all too often people get wrapped around the axle and fail to capture what's truly important from a business users' perspective. The result is typically a great deal of wasted time, frustrated business users, and a deep-seated distrust for analytics data.

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Welcome to Team Demystified: Nancy Koons and Elizabeth Eckels!
Eric T. Peterson, Senior Partner

I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth "Smalls" Eckels. Our Team Demystified efforts are exceeding all expectation and are allowing Web Analytics Demystified to provide truly world-class services to our Enterprise-class clients at an entirely new scale.

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When to Use Variables vs SAINT in Adobe Analytics
Adam Greco, Senior Partner

In one of my recent Adobe SiteCatalyst (Analytics) "Top Gun" training classes, a student asked me the following question: When should you use a variable (i.e. eVar or sProp) vs. using SAINT Classifications? This is an interesting question that comes up often, so I thought I would share my thoughts on this and my rules of thumb on the topic.

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5 Tips for #ACCELERATE Exceptionalism
Tim Wilson, Partner

Next month's ACCELERATE conference in Atlanta on September 18th will be the fifth - FIFTH!!! - one. I wish I could say I'd attended every one, but, sadly, I missed Boston due to a recent job change at the time. I was there in San Francisco in 2010, I made a day trip to Chicago in 2011, and I personally scheduled fantastic weather for Columbus in 2013.

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I've Become Aware that Awareness Is a #measure Bugaboo
Tim Wilson, Partner

A Big Question that social and digital media marketers grapple with constantly, whether they realize it or not: Is "awareness" a valid objective for marketing activity?

I've gotten into more than a few heated debates that, at their core, center around this question. Some of those debates have been with myself (those are the ones where I most need a skilled moderator!).

Continue reading this article ... ... more from Tim Wilson

Advanced Conversion Syntax Merchandising
Adam Greco, Senior Partner

As I have mentioned in the past, one of the Adobe SiteCatalyst (Analytics) topics I loathe talking about is Product Merchandising. Product Merchandising is complicated and often leaves people scratching their heads in my "Top Gun" training classes. However, many people have mentioned to me that my previous post on Product Merchandising eVars helped them a lot so I am going to continue sharing information on this topic.

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Team Demystified Update from Wendy Greco
Eric T. Peterson, Senior Partner

When Eric Peterson asked me to lead Team Demystified a year ago, I couldn't say no! Having seen how hard all of the Web Analytics Demystified partners work and that they are still not able to keep up with the demand of clients for their services, it made sense for Web Analytics Demystified to find another way to scale their services. Since the Demystified team knows all of the best people in our industry and has tons of great clients, it is not surprising that our new Team Demystified venture has taken off as quickly as it has.

Continue reading this article ... ... more from Eric T. Peterson

SiteCatalyst Unannounced Features
Adam Greco, Senior Partner

Lately, Adobe has been sneaking in some cool new features into the SiteCatalyst product and doing it without much fanfare. While I am sure these are buried somewhere in release notes, I thought I'd call out two of them that I really like, so you know that they are there.

Continue reading this article ... ... more from Adam Greco

Hello. I'm a Radical Analytics Pragmatist
Tim Wilson, Partner

I was reading a post last week by one of the Big Names in web analytics…and it royally pissed me off. I started to comment and then thought, "Why pick a fight?" We've had more than enough of those for our little industry over the past few years. So I let it go.

Except I didn't let it go.

Continue reading this article ... ... more from Tim Wilson

Competitor Pricing Analysis
Adam Greco, Senior Partner

One of my newest clients is in a highly competitive business in which they sell similar products as other retailers. These days, many online retailers have a hunch that they are being "Amazon-ed," which they define as visitors finding products on their website and then going to see if they can get it cheaper/faster on This client was attempting to use time spent on page as a way to tell if/when visitors were leaving their site to go price shopping.

Continue reading this article ... ... more from Adam Greco

How to Deliver Better Recommendations: Forecast the Impact!
Michele Kiss, Partner

One of the most valuable ways to be sure your recommendations are heard is to forecast the impact of your proposal. Consider what is more likely to be heard: "I think we should do X ..." vs "I think we should do X, and with a 2% increase in conversion, that would drive a $1MM increase in revenue ..."

Continue reading this article ... ... more from Michele Kiss

ACCELERATE 2014 "Advanced Analytics Education" Classes Posted
Eric T. Peterson, Senior Partner

I am delighted to share the news that our 2014 "Advanced Analytics Education" classes have been posted and are available for registration. We expanded our offering this year and will be offering four concurrent analytics and optimization training sessions from all of the Web Analytics Demystified Partners and Senior Partners on September 16th and 17th at the Cobb Galaria in Atlanta, Georgia.

Continue reading this article ... ... more from Eric T. Peterson

Product Cart Addition Sequence
Adam Greco, Senior Partner

In working with a client recently, an interesting question arose around cart additions. This client wanted to know the order in which visitors were adding products to the shopping cart. Which products tended to be added first, second third, etc.? They also wanted to know which products were added after a specific product was added to the cart (i.e. if a visitor adds product A, what is the next product they tend to add?). Finally, they wondered which cart add product combinations most often lead to orders.

Continue reading this article ... ... more from Adam Greco

7 Tips For Delivering Better Analytics Recommendations
Michele Kiss, Partner

As an analyst, your value is not just in the data you deliver, but in the insight and recommendations you can provide. But what is an analyst to do when those recommendations seem to fall on deaf ears?

Continue reading this article ... ... more from Michele Kiss

Overcoming The Analyst Curse: DON'T Show Your Math!
Michele Kiss, Partner

If I could give one piece of advice to an aspiring analyst, it would be this: Stop showing your "math". A tendency towards "TMI deliverables" is common, especially in newer analysts. However, while analysts typically do this in an attempt to demonstrate credibility ("See? I used all the right data and methods!") they do so at the expense of actually being heard.

Continue reading this article ... ... more from Michele Kiss

Making Tables of Numbers Comprehensible
Tim Wilson, Partner

I'm always amazed (read: dismayed) when I see the results of an analysis presented with a key set of the results delivered as a raw table of numbers. It is impossible to instantly comprehend a data table that has more than 3 or 4 rows and 3 or 4 columns. And, "instant comprehension" should be the goal of any presentation of information - it's the hook that gets your audience's brain wrapped around the material and ready to ponder it more deeply.

Continue reading this article ... ... more from Tim Wilson

Automating the Cleanup of Facebook Insights Exports
Tim Wilson, Partner

This post (the download, really - it's not much of a post) is about dealing with exports from Facebook Insights. If that's not something you do, skip it. Go back to Facebook and watch some cat videos. If you are in a situation where you get data about your Facebook page by exporting .csv or .xls files from the Facebook Insights web interface, then you probably sometimes think you need a 52" monitor to manage the horizontal scrolling.

Continue reading this article ... ... more from Tim Wilson

The Recent Forrester Wave on Web Analytics ... is Wrong
Eric T. Peterson, Senior Partner

Having worked as an industry analyst back in the day I still find myself interested in what the analyst community has to say about web analytics, especially when it comes to vendor evaluation. The evaluations are interesting because of the sheer amount of work that goes into them in an attempt to distill entire companies down into simple infographics, tables, and single paragraph summaries.

Continue reading this article ... ... more from Eric T. Peterson

Funnel Visualizations That Make Sense
Tim Wilson, Partner

Funnels, as a concept, make some sense (although someone once made a good argument that they make no sense, since, when the concept is applied by marketers, the funnel is really more a "very, very leaky funnel," which would be a worthless funnel - real-world funnels get all of a liquid from a wide opening through a smaller spout; but, let's not quibble).

Continue reading this article ... ... more from Tim Wilson

Reenergizing Your Web Analytics Program & Implementation
Adam Greco, Senior Partner

Those of you who have read my blog posts (and book) over the years, know that I have lots of opinions when it comes to web analytics, web analytics implementations and especially those using Adobe Analytics. Whenever possible, I try to impart lessons I have learned during my web analytics career so you can improve things at your organization.

Continue reading this article ... ... more from Adam Greco

Registration for ACCELERATE 2014 is now open
Eric T. Peterson, Senior Partner

I am excited to announce that registration for ACCELERATE 2014 on September 18th in Atlanta, Georgia is now open. You can learn more about the event and our unique "Ten Tips in Twenty Minutes" format on our ACCELERATE mini-site, and we plan to have registration open for our Advanced Analytics Education pre-ACCELERATE training sessions in the coming weeks.

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Current Order Value
Adam Greco, Senior Partner

I recently had a client pose an interesting question related to their shopping cart. They wanted to know the distribution of money its visitors were bringing with them to each step of the shopping cart funnel.

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A Guide to Segment Sharing in Adobe Analytics
Tim Wilson, Partner

Over the past year, I've run into situations multiple times where I wanted an Adobe Analytics segment to be available in multiple Adobe Analytics platforms. It turns out…that's not as easy as it sounds. I actually went multiple rounds with Client Care once trying to get it figured out. And, I've found "the answer" on more than one occasion, only to later realize that that answer was a bit misguided.

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Currencies & Exchange Rates
Adam Greco, Senior Partner

If your web analytics work covers websites or apps that span different countries, there are some important aspects of Adobe SiteCatalyst (Analytics) that you must know. In this post, I will share some of the things I have learned over the years related to currencies and exchange rates in SiteCatalyst.

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Linking Authenticated Visitors Across Devices
Adam Greco, Senior Partner

In the last few years, people have become accustomed to using multiple digital devices simultaneously. While watching the recent winter Olympics, consumers might be on the Olympics website, while also using native mobile or tablet apps. As a result, some of my clients have asked me whether it is possible to link visits and paths across these devices so they can see cross-device paths and other behaviors.

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The 80/20 Rule for Analytics Teams
Eric T. Peterson, Senior Partner

I had the pleasure last week of visiting with one of Web Analytics Demystified's longest-standing and, at least from a digital analytical perspective, most successful clients. The team has grown tremendously over the years in terms of size and, more importantly, stature within the broader multi-channel business and has become one of the most productive and mature digital analytics groups that I personally am aware of across the industry.

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Ten Things You Should ALWAYS Do (or Not Do) in Excel
Tim Wilson, Partner

Last week I was surprised by the Twitter conversation a fairly innocuous vent-via-Twitter tweet started, with several people noting that they had no idea you could simple turn off the gridlines.

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Omni Man (and Team Demystified) Needs You!
Adam Greco, Senior Partner

As someone in the web analytics field, you probably hear how lucky you are due to the fact that there are always web analytics jobs available. When the rest of the country is looking for work and you get daily calls from recruiters, it isn't a bad position to be in! At Web Analytics Demystified, we have more than doubled in the past year and still cannot keep up with the demand, so I am reaching out to you ...

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A Useful Framework for Social Media "Engagements"
Tim Wilson, Partner

Whether you have a single toe dipped in the waters of social media analytics or are fully submerged and drowning, you've almost certainly grappled with "engagement." This post isn't going to answer the question "Is engagement ROI?" ...

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It's not about "Big Data", it's about the "RIGHT data"
Michele Kiss, Partner

Unless you've been living under a rock, you have heard (and perhaps grown tired) of the buzzword "big data." But in attempts to chase the "next shiny thing", companies may focus too much on "big data" rather than the "right data."

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