Registration is now open for ACCELERATE 2014 in Atlanta, Georgia on September 18th. Reserve your spot today at Eventbrite — tickets are only $99 USD!


Archive for 'Web Analytics Wednesday'

ACCELERATE 2013 is better than ever!

Now that Summer is here I personally am getting increasingly excited about Web Analytics Demystified’s upcoming ACCELERATE event in Columbus, Ohio September 26th. This year we will be at Columbus’s Center for Science and Industry (COSI) and have what I believe is our “best ever” lineup of speakers including Matt Jauchis, Chief Marketing Officer at Nationwide Insurance, and representatives from Google, Nestle Purina, Home Depot, Best Buy, Experian, FedEx, and many, many more.

» You can see our current lineup at the ACCELERATE site.

One small change this year is that we are charging a nominal fee for ACCELERATE ($99 USD). We decided to do this for one simple reason — our analysis of past events revealed that attendees who paid even a small fee were far more likely to attend the event! We set the fee low so that nobody would be excluded, and if you’d like to attend and really cannot pay please let me know and we will work something out.

As with years past we have limited seating at ACCELERATE so I would encourage you to visit EventBrite and sign up today!

» Sign up to attend ACCELERATE 2013!

What’s more, we have added two days of special “Advanced Analytics Education” on September 24th and 25th — classes taught by the Web Analytics Demystified staff. These half- and full-day sessions are provided at our best possible rate and promise to be intimate opportunities to learn from and get to know the Web Analytics Demystified team. Course descriptions are provided below and you can learn more and sign up for classes via our ACCELERATE Advanced Analytics Education page.

If you have questions about the conference please let us know via email or comments below. We look forward to seeing you in Columbus!

Advanced Analytics Education Class Descriptions for ACCELERATE 2013

If you have any questions about our classes or would like to register via phone please contact Web Analytics Demystified directly. We do offer discounts for multiple registrations.

Adam Greco’s “Adobe SiteCatalyst Top Gun”
Full-day class offered on September 24th and 25th

Adobe SiteCatalyst, while being an extremely powerful web analytics tool, can be challenging to master. It is not uncommon for organizations using SiteCatalyst to only take advantage of 30%-40% of its functionality. If you would like your organization to get the most out its investment in Adobe SiteCatalyst, this “Top Gun” training class is for you. Unlike other training classes that cover the basics about how to configure Adobe SiteCatalyst, this one-day advanced class digs deeper into features you already know and also covers many features that you may not have used.

Michele Kiss and Tim Wilson “Building Analytics Teams”
Half-day class offered September 24th

During this half-day session, Web Analytics Demystified Partner Michele Kiss will share best practices for developing a world-class analytics practice, including recruiting, training and structuring a team, communication and presentation methods and hands-on tips and tricks. If you are challenged with developing, hiring, and managing web analytics teams of any size, this class if for you!

Key topics will include:

  • Team structure and career path for digital analytics teams
  • Optimizing digital analytics recruiting
  • Strategies for training, up-skilling and analyst development
  • Communication and presentation best practices
  • Digital analytics in practice: tips and tricks

Brian Hawkins “Testing Demystified”
Half-day class offered September 24th

Brian Hawkins will cover the full range of requirements for testing, optimization, and personalization in the Enterprise.  Everything from the basics (implementation), approaches to test design, profiling, segmentation, and targeting will be covered.  Integrations with third party tool sets will also be covered.

Participants in this course will receive optimization best practices that they can apply to organization no matter what testing platform is being used.  Participants will walk away with a list of action items that will allow them to make a big impact on their optimization efforts.

Kevin Willeitner “Adobe Discover Secrets”
Half-day class offered September 24th and September 25th

Kevin Willeitner has worked with Discover for 6 years, acted as the Discover Subject Matter Expert at Adobe, and has presented on Discover at conferences. During this training students will gain hands-on experience with Discover and will learn how your company can super-charge their analysis capabilities beyond SiteCatalyst. This session will give you a practical understanding of how Discover works and you will learn the tricks necessary to get the most out of the tool.

During this session we will cover the following topics and more:

  • Basic and advanced segmentation scenarios
  • Proficiency with table builder for scalable analysis
  • Advanced segmented metrics
  • Discover-specific reports and metrics
  • Report types and what goes beyond SiteCatalyst
  • Managing analysis assets
  • Comparison methodology
  • Scenario-based exercises

Kevin Willeitner “Adobe ReportBuilder Secrets”
Half-day class offered September 24th and September 25th

Kevin Willeitner has long been recognized as a Report Builder expert and wrote the Report Builder chapter of Adam Greco’s book The Adobe SiteCatalyst Handbook. This ReportBuilder training will provide attendees an intimate knowledge of ReportBuilder’s functionality as well as the Excel skills needed to take full advantage of Report Builder’s most advanced features.

During this training students will gain a working experience in how to:

  • Fully utilize all of Report Builder’s features
  • Create scalable reports
  • Learn the tips to creating reports more quickly
  • Apply Excel techniques to make more dynamic and impressive dashboards
  • Learn approaches for creating analytics tools (not just reports)
  • Leverage publishing lists for sophisticated report distribution

Josh West and Michele Kiss “Advanced Google Analytics”
Half-day class offered September 25th

The team at Web Analytics Demystified is helping some of the best-known companies on the Internet get the most out of Google Analytics and we will be sharing our tips-and-tricks at ACCELERATE 2013. Josh West and Michele Kiss will be leading this half-day class covering:

  • Basic and advanced implementation tips
  • The use of cookies in Google and Universal Analytics
  • Event tracking
  • Debugging and the use of modern debuggers
  • Custom Google Analytics features
  • Google Analytics and Google Tag Manager together

John Lovett “Advanced Social Analytics”
Half-day class offered September 25th

During this half-day session, Web Analytics Demystified Senior Partner John Lovett will share his tested secrets for developing a social media measurement program that aligns corporate goals with social analytics measures of success. If your organization is participating in social media today, this is a must-attend workshop for quantifying the success of your social initiatives. All workshop attendees will receive a copy of John’s book Social Media Metrics Secrets.

Key topics will include:

  • Strategic alignment of corporate objectives and social success
  • Social media metrics that matter to your business
  • Recommendations for social media data collection and analysis
  • Business user training on the value of measuring social
  • Developing a scalable social analytics framework

Published on July 7, 2013 under ACCELERATE, Web Analytics Demystified Partners, Web Analytics Wednesday

2012 WAA Award of Excellence

On Tuesday at the Emetrics Summit the Web Analytics Association membership awarded Web Analytics Demystified a 2012 Award for Excellence and dubbed us the “Most Influential Agency” in the digital measurement sector. We are incredibly honored by the award but there are a few folks I forgot to thank at the event that Adam, Brian, John, and I wanted to recognize:

  • Our wives and families, without whom we would not be able to do the work we do
  • Our clients, whose continued support keeps us participating in some amazing analytics around the world
  • Our partners, including Keystone Solutions, IQ Workforce, and eClerx, whose own leadership makes our work better
  • Our sponsors for Web Analytics Wednesday, Analysis Exchange, and ACCELERATE allow us to expand our footprint
  • Our friends throughout the digital measurement, analysis, and optimization community around the world, especially April Wilson who wrote a really nice nomination letter for us

While Web Analytics Demystified can be a facilitator and catalyst for great events, experiences, and engagements, we are only successful because we get such incredible help and support from the community. From each of us to all of you, thank you!


Published on March 8, 2012 under ACCELERATE, Analysis Exchange, General Web Analytics, Web Analytics Association, Web Analytics People, Web Analytics Wednesday

Big News from Web Analytics Wednesday!

Just a quick note of thanks to OpinionLab, ObservePoint, and Splunk who have joined I.Q. Workforce as official sponsors of our global Web Analytics Wednesday series for 2012. Thanks to these very generous organizations, my partners and I are going to be able to continue to help Web Analytics Wednesday evolve and continue to be the gathering point for digital measurement practitioners and analysts around the globe.

What these added sponsors mean to all of you is bigger budgets for Web Analytics Wednesday which we hope will lead to bigger and better gatherings. Whereas we typically limited reimbursement from the Global Fund in the past to around $100 USD, we are now able to provide larger sums based on need and demonstrated commitment to the event.

More. Free. Money.

If you have any questions about hosting a Web Analytics Wednesday or how these funds can be used please email me directly. Otherwise I hope you will join me in thanking all four of these companies for their generous support of the entire digital measurement community.  You can tweet them at @corryprohens, @observepoint, @opinionlab, and @splunk or let them know you appreciate their efforts in the comments below.

Published on January 17, 2012 under Vendors, Web Analytics Wednesday

My New Year’s Resolutions, Demystified

Happy New Year everyone! I hope you had a relaxing and joyous Holiday season and are as excited as I am about what the coming year has in store. While I’m not much for making predictions I am a big fan of making resolutions, both personal and professional. Here are five high-level resolutions that Adam, John, and I have made for 2012:

We resolve to continue to provide great value to our clients.

A consulting business like ours is only as good as the value we provide on an ongoing basis. To that end, all of us are committed to working closely with all of our clients to ensure we deliver business insights and recommendations designed to make our key stakeholders look like heroes within their organizations. While we are intensely proud of the work our client Best Buy has done to become more analytically-minded, we want all of our clients to appreciate the same type of high-visibility wins.

We resolve to have Demystified to evolve with our industry.

You don’t need to be an analyst to see that the “web analytics” industry is changing. Increasingly the work our clients do is less about the “web” and more about the entire digital world, and the people, process, and technology required to analyze and optimize the digital world are different than those we have used in the past. We started thinking about this transformation back in 2009, but at Web Analytics Demystified we are committed to adding resources and knowledge to be the best guides possible as our clients begin to leverage digital business intelligence and data sciences.

We resolve to continue to provide great support to the measurement community.

Web Analytics Demystified is fortunate to be more than just a consultancy, we are part of the foundation of the entire digital measurement community around the world. Through our Web Analytics Wednesday event series, our Analysis Exchange educational efforts, our support for the Web Analytics Association, and now our ACCELERATE conference series we are able to connect with analysts around the world. In 2012 we resolve to do more for the community — watch our web site for news in the coming weeks about all of these efforts.

We resolve to provide more web analytics education in 2012 than ever before.

Our educational effort, Analysis Exchange, has succeeded beyond expectation since it’s inception in 2010, thanks largely to the efforts of Executive Director Wendy Greco. With nearly 1,700 members and nearly 200 completed projects, the Exchange has become the de facto source for hands-on web analytics education. But we believe we have found a way to do even more with the Exchange in 2012, creating more projects and opportunities for any individual motivated to break into this industry.

We resolve to make ACCELERATE the best small digital measurement conference in the world.

In 2011 we tried something new with the ACCELERATE conference. While mistakes were made, and an awful lot of nice people weren’t able to join us due to demand, we believe we are converging on an innovative conference format that will continue to be 100% free to attend. But we promise to not just stop when we find something that works — we are resolved to push ACCELERATE to be the most engaging, most fun, and most valuable small event in the industry.

How about you? What are you resolved to do in 2012?

Published on January 9, 2012 under ACCELERATE, Analysis Exchange, General Web Analytics, Random Thoughts, Web Analytics Association, Web Analytics Wednesday

The Evolution of Web Analytics Wednesday

I’ve been thinking a lot about some of the community events that my partners and I have had the opportunity to create over the years lately. While a lot of the focus recently has been on ACCELERATE — the web analytics industry’s first free conference series — our efforts more will turn back to Analysis Exchange and Web Analytics Wednesday as we roll into 2012.

I wanted to discuss the latter event.

Since co-founding the event with June Dershewitz in 2005, Web Analytics Wednesday has impacted web analytics practitioners, consultants, and vendors around the globe. Since January 1, 2009, over nearly 12,800 individuals around the globe have attended 524 different events … all free, almost all sponsored, and all designed to create local community value for web analytics professionals.

The best thing about Web Analytics Wednesday, at least in my opinion, is that nobody owns the event series! I get calls all the time from vendors asking about having an event in a city or on a date, and I have to admit I cannot really help them because we are only the brand steward for Web Analytics Wednesday, not the owners, and Web Analytics Wednesday ONLY HAPPENS because of the generosity and commitment of the broader web analytics community.

I think this is amazing.

Dozens of sponsors, hundreds of hosts, and thousands of participants, all coming together to make something happen. The list of hosts is too long to write out, but 99% of them are generous, selfless, and incredibly hard-working individuals who spent their free time organizing these events without any thought of compensation or recognition. When they could be with their families, they are working on behalf of the community. When they could be relaxing, they are organizing.

I think this is humbling.

Web Analytics Wednesday has become a nearly frictionless system, one that anyone, anywhere can help to make happen, and one that has helped people find jobs, find employees, find connections, and find new friends.

I think this is freaking awesome.

Sure, we have guidelines … we ask that hosts use our system for registration, we ask that events not charge money, and we ask that sponsors be treated fairly and appropriately at events, and we ask that when Global Funds are used that hosts take pictures for our Flickr Photo Group so that everyone can share in the fun. We expect Web Analytics Wednesday hosts to be cool, to be honest, and to do what they do for “the community.”

So few people have trouble with this model, the exceptions just become noise in the background.

What’s more, we have big plans for Web Analytics Wednesday in the coming year! Where markets have started to languish, Adam, John, and I have started stepping in and offering willing hosts help to reinvigorate their events. Where smaller events have started to grow, the Global Fund has been providing more and more money for reimbursement, and where we see synergies between our other efforts and those of associations and brands we respect and trust, we have been working to organize larger and more diverse events.

And we are just getting started.

If you’re new to Web Analytics Wednesday, here are the five most important things you should know about getting an event started in your town or community:

  1. Web Analytics Wednesday is FREE and OPEN. By design, Web Analytics Wednesday events are open to all practitioners of web analytics and related disciplines and, thanks to the generous support of IQ Workforce and dozens of other companies, always free!
  2. Web Analytics Wednesday belongs to everyone. We do not own Web Analytics Wednesday events, we are only shepherds of the brand, working to ensure consistency across a diverse global analytics community. Anyone willing to follow our very simple guidelines can establish a WAW chapter in their town.
  3. Web Analytics Wednesday is what you make it. Because everyone owns Web Analytics Wednesday, the event is whatever the local community wants it to be. In some cities, WAW happens over lunch. In others, in nightclubs. Sometimes there are presentations, sometimes not.
  4. Web Analytics Wednesday is a state of mind. These events are about local practitioners gathering together, not about a day of the week. Any day can be “Web Analytics Wednesday” … if you’re willing to put in the effort.
  5. Web Analytics Wednesday is a profitless system. Again by design, and with specific intent, nobody makes money off of Web Analytics Wednesday. Regardless of who buys the drinks, nobody — including Web Analytics Demystified — makes a single, solitary penny off of these events.

This last point is important — if only because some people simply don’t seem to understand.

Every year generous sponsors like IQ Workforce, Coremetrics/IBM, SiteSpect, and dozens more agree to help pay for Web Analytics Wednesday events around the world. And every year my firm (Web Analytics Demystified) contributes hundreds of hours to ensure that these events go off smoothly. Tens of thousands of dollars are spent to entertain web analysts in great cities like Boston, Chicago, San Francisco, Hong Kong, Sydney, London, and hundreds more. But nobody working on these events — from the mightiest sponsor to the most humble host — gets any compensation in return.

Why do we do this? Why give our money and time to something that won’t make us money? Why did we bother to help create an event series that wouldn’t line out pockets and pay our hourly consulting rate? Simple …

Because we truly care about the web analytics community.

We created Web Analytics Wednesday with June Dershewitz because there was a need back in 2005. We created Web Analytics Wednesday because our community was growing in a strangely fragmented way. We created Web Analytics Wednesday because we could.

I sincerely hope that all of you who have sponsored, hosted, and participated in a Web Analytics Wednesday over the last seven years will continue to do so for years to come. At Web Analytics Demystified, our commitment is to what is right and just when it comes to this event series and, more importantly, to continue to help evolve and improve Web Analytics Wednesday to ensure that analysts everywhere are able to enjoy and appreciate the same community spirit that we enjoy every time we attend one of these events.

I welcome your comments.

Published on December 10, 2011 under Web Analytics Wednesday

 


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Contact Us

You can contact Web Analytics Demystified day or night via email or by reaching out to one of our Partners directly.

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P.O. Box 13303
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(503) 282-2601


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