I’m happy to say that my full-length white paper on the Web Site Optimization Ecosystem is now available from the fine folks at ForeSee Results (registration required for download.) I’ve been talking about the Ecosystem as a component of Web Analytics 2.0 for quite some time now and I believe this white paper does a good job of outlining:

• The relationship between purely quantitative web analytics systems and more qualitative inputs such as those available via Voice of Customer (VOC) and Customer Experience Management (CEM) systems.
• The necessity for all three measurement systems to create a truly robust visitor analysis environment.
• The relationship between these measurement technologies and the “action” systems designed to support multivariate testing, behavioral targeting, and ultimately personalization.

Lee, Larry, and the entire team at ForeSee were great to work with on this document and I think some of the customer examples I discuss in the white paper are testament to the great work that companies are doing when combining web analytic and VOC data.

I hope you’ll take the time to register with ForeSee and read my work.

This morning the fine folks at Nedstat in Holland published a white paper that Michiel Berger and I co-wrote titled Measuring Multimedia Content in a Web 2.0 World.  This free white paper explores the emerging direct measurement model for multimedia content by examining several common business cases for deploying video and provides a new set of definitions and key performance indicators (KPIs) designed to help companies effectively track their investment in video based content.

The timing is somewhat ironic because Judah has been writing a fair amount about Video Analytics over in his blog — I guess great minds think alike!

While video measurement has been around for awhile, the new social media certainly increases the complexity associated with determining the efficacy of video from a business perspective.  The folks at Nedstat are committed to helping their customers resolve these issues, and are generously making our white paper available without registration requirements.

You can read the press release about the paper’s availability or download your own copy right away.

All of you who attended my American Marketing Association webcast titled “Web Analytics: A Day a Month” earlier this month, and any of you who missed it, who would like something you can share with others in your organization can now download a (mostly) free white paper on the same subject from Tableau Software. I say mostly free because you have to give some information, and I suspect that when you do, a sales-person may call.

You can request the paper from this URL:

http://www.tableausoftware.com/web_analytics_wp_peterson

Thanks a ton to the nice folks from Tableau for sponsoring the webcast and this short white paper.  If, after you download the document, you have any questions, I’m more than happy to hear from you either through my blog or directly via email.